Merchants, Banks, Builders and Bastards: avoiding stigma and myopia in business research

Conference paper

David Ford, Bernard Cova and Robert Salle

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 26th (Budapest, Hungary, 02/09/2010–04/09/2010)

01/09/2010

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Title: Merchants, Banks, Builders and Bastards
Creators: David Ford (Author)
Bernard Cova (Author)
Robert Salle (Author)
Creators - without role: David Ford
Bernard Cova
Robert Salle
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 26th (Budapest, Hungary, 02/09/2010–04/09/2010)
Identifiers: 9917435609453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90447