- Title
- Mirror mirror on the wall, who is real of them all ?
- Creators
- Ana Javornik (Author)Marta Pizzetti (Author)
- Conference
- Annual Conference of the Association for Consumer Research (ACR) (San Diego, USA, 26/10/2017–29/10/2017)
- Publisher
- Association for consumer research; Duluth, USA
- Format
- 423-427 p.
- Identifiers
- 9917676709453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Conference paper
- Local Fields
- 560468
Conference paper
Mirror mirror on the wall, who is real of them all ?: The role of augmented self, expertise and personalization in the experience with augmented reality mirror
Association for consumer research
Annual Conference of the Association for Consumer Research (ACR) (San Diego, USA, 26/10/2017–29/10/2017)
26/10/2017
Files and links (1)
ACR_2017
Restricted Access
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