Modeling Word of Mouth vs. Media Influence on Videogame Preorder Motives and Decisions

Conference paper

Monica D. Hernandez and Handan Vicdan

AAA, American Academy of Advertising, University of Hawaii at Manoa

American Academy of Advertising Global Conference (Honolulu, USA, 31/05/2013–02/06/2013)

01/05/2013

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Title: Modeling Word of Mouth vs. Media Influence on Videogame Preorder Motives and Decisions
Creators: Monica D. Hernandez (Author)
Handan Vicdan (Author)
Creators - without role: Monica D. Hernandez
Handan Vicdan
Conference: American Academy of Advertising Global Conference (Honolulu, USA, 31/05/2013–02/06/2013)
Publisher: AAA, American Academy of Advertising, University of Hawaii at Manoa
Identifiers: 9917760909453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 95330