Models of industrial buying behavior: overview and rapprochement of new trends of research

Conference paper

Bernard Cova and Robert Salle

Marketing Science Conference (London, UK, 12/07/1992–15/07/1992)

01/07/1992

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Title: Models of industrial buying behavior
Creators: Bernard Cova (Author)
Robert Salle (Author)
Creators - without role: Bernard Cova
Robert Salle
Conference: Marketing Science Conference (London, UK, 12/07/1992–15/07/1992)
Identifiers: 9918099809453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90608