New Perspectives on Consumers’ Bodily Experiences: Symbolic and Experiential Consumption of Avatars in Online Self Construction

Conference paper

Handan Vicdan, Ebru Ulusoy and Michael S. Minor

American Marketing Association (AMA) Summer Marketing Educators Conference (San Diego, USA, 08/08/2008–11/08/2008)

01/08/2008

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Title: New Perspectives on Consumers’ Bodily Experiences
Creators: Handan Vicdan (Author)
Ebru Ulusoy (Author)
Michael S. Minor (Author)
Conference: American Marketing Association (AMA) Summer Marketing Educators Conference (San Diego, USA, 08/08/2008–11/08/2008)
Identifiers: 9917833809453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 91367