On the Interaction Between Television and Branded Search Advertising and Its Implications for Real-Time Syncing

Conference paper

INFORMS

ISMS Marketing Science Conference, 45th (Miami, United States, 08/06/2023–10/06/2023)

08/06/2023

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Title: On the Interaction Between Television and Branded Search Advertising and Its Implications for Real-Time Syncing
Creators: Ivan Guitart (Author)
Guillaume Hervet (Author)
Conference: ISMS Marketing Science Conference, 45th (Miami, United States, 08/06/2023–10/06/2023)
Publisher: INFORMS; Miami
Identifiers: 9917413409453
Academic Unit: QUANT - Quantitative Methods in Business; Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 738927