Organizational Structures for the Execution of Marketing Activities: A Case Study in Brazil

Conference paper

Guilherme Shiraishi, Saulo Dubard-Barbosa and Marcos Cortez Campomar

BALAS, Business Association of Latin American Studies

Business Association of Latin American Studies Annual Convention 2014 (Port of Spain, Trinidad and Tobago, 09/04/2014–12/04/2014)

01/04/2014

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Title: Organizational Structures for the Execution of Marketing Activities
Creators: Guilherme Shiraishi (Author)
Saulo Dubard-Barbosa (Author)
Marcos Cortez Campomar (Author)
Conference: Business Association of Latin American Studies Annual Convention 2014 (Port of Spain, Trinidad and Tobago, 09/04/2014–12/04/2014)
Publisher: BALAS, Business Association of Latin American Studies
Identifiers: 9917223809453
Academic Unit: Department of Innovation & Entrepreneurship
Language: English
Resource Type: Conference paper
Local Fields: 98251