Policy Capturing and Hierarchical Linear Models

Conference paper

Jean-Luc Arregle and Wolfgang Ulaga

Congrès International de l’Association Française de Marketing (AFM), 16th (Montréal, Canada, 18/05/2000–20/05/2000)

01/05/2000

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Title: Policy Capturing and Hierarchical Linear Models
Creators: Jean-Luc Arregle (Author)
Wolfgang Ulaga (Author)
Conference: Congrès International de l’Association Française de Marketing (AFM), 16th (Montréal, Canada, 18/05/2000–20/05/2000)
Identifiers: 9917793809453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 88376