Project Marketing and Project Management: A first attempt to bridge the gap

Bernard Cova; Robert Salle

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Conference paper

Project Marketing and Project Management: A first attempt to bridge the gap

Bernard Cova and Robert Salle

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 18th (Dijon, France, 05/09/2002–08/09/2002)

01/09/2002

Abstract

The aim of this paper is to confront concepts and models coming from project marketing and project management. We initially points some likeliness and differences between project marketing and project management. Then, we suggest some orientations to cross fertilise approaches from these two fields.

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Title: Project Marketing and Project Management
Creators: Bernard Cova (Author)
Robert Salle (Author)
Creators - without role: Bernard Cova
Robert Salle
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 18th (Dijon, France, 05/09/2002–08/09/2002)
Format: 14 P.
Number of pages: 14 P.
Identifiers: 9918204509453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90480