Project marketing and network theory: a gift approach

Conference paper

Bernard Cova and Robert Salle

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 8th (Lyon, France, 03/09/1992–05/09/1992)

01/09/1992

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Title: Project marketing and network theory
Creators: Bernard Cova (Author)
Robert Salle (Author)
Creators - without role: Bernard Cova
Robert Salle
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 8th (Lyon, France, 03/09/1992–05/09/1992)
Format: 9 P.
Number of pages: 9 P.
Identifiers: 9917929309453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90605