Project marketing: clarification of a concept and basis for theory building

Conference paper

Denis Bansard, Bernard Cova and Robert Salle

IMP Group, Industrial Marketing and Purchasing Group

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 6th (Milan, Italy, 24/09/1990–25/09/1990)

24/09/1990

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Title: Project marketing
Creators: Denis Bansard (Author)
Bernard Cova (Author)
Robert Salle (Author)
Creators - without role: Denis Bansard
Bernard Cova
Robert Salle
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 6th (Milan, Italy, 24/09/1990–25/09/1990)
Publisher: IMP Group, Industrial Marketing and Purchasing Group; Milan
Format: 31 p.
Number of pages: 31 p.
Identifiers: 9918198909453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90613