Questioning the BtoB/BtoC Dichotomy: The Contribution of the Consumer Culture Theory

Conference paper

Bernard Cova and Robert Salle

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 22nd (Milan, Italy, 07/09/2006–09/09/2006)

01/09/2006

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Title: Questioning the BtoB/BtoC Dichotomy
Creators: Bernard Cova (Author)
Robert Salle (Author)
Creators - without role: Bernard Cova
Robert Salle
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 22nd (Milan, Italy, 07/09/2006–09/09/2006)
Format: 12 P.
Number of pages: 12 P.
Identifiers: 9917265609453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90468