Abstract
Although cognitive theory has been adopted to explain entrepreneurial risk behavior, the complex interaction between culture and risk perception in stimulating or inhibiting entrepreneurship has yet to be fully explored. Although all of the cognitive explanations have received considerable empirical support, none of them focus on cultural differences that may affect, at the individual level, the attractiveness and the perceived riskiness of an entrepreneurial career path. Thus, our study aims to fill this gap in the literature, linking cultural differences and entrepreneurial risk perception. Implications for the interface between culture and risk are discussed.