Segmentation: An Inductive, Intuitive Approach

Conference paper

Paul Millier and Roger Palmer

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 18th (Dijon, France, 05/09/2002–08/09/2002)

01/09/2002

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Title: Segmentation
Creators: Paul Millier (Author)
Roger Palmer (Author)
Creators - without role: Paul Millier
Roger Palmer
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 18th (Dijon, France, 05/09/2002–08/09/2002)
Identifiers: 9917770509453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90656