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Tell stories that make sense: An example of training business logic in selling
Conference paper   Open access

Tell stories that make sense: An example of training business logic in selling

Christine Lai-Bennejean and Maud Poil Burtin
NCSM
National Conference in Sales Management (NCSM) (Saint Louis, USA, 07/04/2021–09/04/2021)
09/04/2021

Abstract

Action plan business logic active learning
Teaching sales skillsstep by step throughout the sales processis a common pedagogical method. Integrated with sales technologies, more and more sales courses are designed to teach studentshow to use digital tools to plan their visits, manage their time and tell compelling stories to prospects or customers. However, the presence of sales technologies has increasedtheirdependence on these digital tools. The over-reliance on sales analytics tools in the sales process may erase the underlying rationale of the sales actions. The logical reasoning in selling is mandatory to enable salespeople to nurturethe prospects and engage the customers. The goal of the current project is to alert the needs of training business logic in selling and provide an example as an entry of such trainingin sales coursesfor more discussions. We also consider the characteristics of thez-generation and adopt the digital toolsto enrich students’ distance learning experience.
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