The brand as an internal identity change vector: a case study from the construction industry

Conference paper

Hilary Collins and Florence Crespin-Mazet

BAM, British Academy of Management

British Academy of Management Annual Conference, 25th (Birmingham, UK, 13/09/2011–15/09/2011)

01/09/2011

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Title: The brand as an internal identity change vector
Creators: Hilary Collins (Author)
Florence Crespin-Mazet (Author)
Creators - without role: Hilary Collins
Florence Crespin-Mazet
Conference: British Academy of Management Annual Conference, 25th (Birmingham, UK, 13/09/2011–15/09/2011)
Publisher: BAM, British Academy of Management
Identifiers: 9917732709453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 88683