The effect of greenwashing within the luxury fashion sector on consumers' brand avoidance

Conference paper

Glyn Atwal, Alice Guzzetti and Klaus Heine

EDC Paris Business School

ISLUX Meeting, 1st (Paris, France, 07/03/2024–07/03/2024)

07/03/2024

Abstract

brand avoidance

luxury branding

fashion

greenwashing

pdf

20240107 ISLUX Abstract

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Title: The effect of greenwashing within the luxury fashion sector on consumers' brand avoidance
Creators: Glyn Atwal (Author)
Alice Guzzetti (Author)
Klaus Heine (Author)
Conference: ISLUX Meeting, 1st (Paris, France, 07/03/2024–07/03/2024)
Publisher: EDC Paris Business School; Paris
Identifiers: 9917429209453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 759156