The key accountisation of the firm: a case study

Conference paper

Catherine Pardo, Robert Salle and Robert Spencer

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 9th (Bath, UK, 23/09/1993–25/09/1993)

01/09/1993

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Title: The key accountisation of the firm
Creators: Catherine Pardo (Author)
Robert Salle (Author)
Robert Spencer (Author)
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 9th (Bath, UK, 23/09/1993–25/09/1993)
Identifiers: 9917819509453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 90601