The marketing of complex industrial services: a pluralist approach

Conference paper

Bernard Cova and Robert Salle

Séminaire International de Recherche en Management des Activités de Services, 4ème (La Londe-Les-Maures, France, 04/06/1997–07/06/1997)

01/06/1997

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Title: The marketing of complex industrial services
Creators: Bernard Cova (Author)
Robert Salle (Author)
Creators - without role: Bernard Cova
Robert Salle
Conference: Séminaire International de Recherche en Management des Activités de Services, 4ème (La Londe-Les-Maures, France, 04/06/1997–07/06/1997)
Identifiers: 9917737609453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90490