The place of offers in industrial marketing strategy: first proposal

Conference paper

Denis Bansard and Robert Salle

IMP Group, Industrial Marketing and Purchasing Group

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 6th (Milan, Italy, 24/09/1990–25/09/1990)

24/09/1990

Files and links (1)

pdf

INCIP_GED_FICJOINT_16795

Restricted Access

1 Record Views

Title: The place of offers in industrial marketing strategy
Creators: Denis Bansard (Author)
Robert Salle (Author)
Creators - without role: Denis Bansard
Robert Salle
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 6th (Milan, Italy, 24/09/1990–25/09/1990)
Publisher: IMP Group, Industrial Marketing and Purchasing Group; Milan
Format: 32 p.
Number of pages: 32 p.
Identifiers: 9918084409453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90612