The product service couple in business to business marketing: from services supporting the client’s action to service supporting client’s network

Conference paper

Bernard Cova, Emmanuelle Dontenwill and Robert Salle

Séminaire International Eric Langeard en Management des Activités de Services, 6ème (La Londe-Les-Maures, France, 06/06/2000–09/06/2000)

01/06/2000

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Title: The product service couple in business to business marketing
Creators: Bernard Cova (Author)
Emmanuelle Dontenwill (Author)
Robert Salle (Author)
Creators - without role: Bernard Cova
Emmanuelle Dontenwill
Robert Salle
Conference: Séminaire International Eric Langeard en Management des Activités de Services, 6ème (La Londe-Les-Maures, France, 06/06/2000–09/06/2000)
Identifiers: 9918203509453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90482