The role of brand anthropomorphism on ethical judgment: The moderating influences of failure type and loneliness

Conference paper

M. Deniz Dalman and Junhong Min

EMAC, European Marketing Academy

EMAC Regional Conference, 10th (Saint Petersburg, Russia, 25/09/2019–27/09/2019)

27/09/2019

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Title: The role of brand anthropomorphism on ethical judgment
Creators: M. Deniz Dalman (Author)
Junhong Min (Author)
Conference: EMAC Regional Conference, 10th (Saint Petersburg, Russia, 25/09/2019–27/09/2019)
Publisher: EMAC, European Marketing Academy; Saint Petersburg
Identifiers: 9917598809453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 759062