The ten trends that are shaping future project business and their impacts on project marketing theory

Conference paper

Anne Jalkala, Bernard Cova and Robert Salle

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 24th (Uppsala, Sweden, 04/09/2008–06/09/2008)

01/09/2008

Metrics

1 Record Views

Title: The ten trends that are shaping future project business and their impacts on project marketing theory
Creators: Anne Jalkala (Author)
Bernard Cova (Author)
Robert Salle (Author)
Creators - without role: Anne Jalkala
Bernard Cova
Robert Salle
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 24th (Uppsala, Sweden, 04/09/2008–06/09/2008)
Identifiers: 9917374909453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90460