The use of performance indicators as a market practice

Conference paper

Frank Azimont and Luis Araujo

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 24th (Uppsala, Sweden, 04/09/2008–06/09/2008)

01/09/2008

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Title: The use of performance indicators as a market practice
Creators: Frank Azimont (Author)
Luis Araujo (Author)
Creators - without role: Frank Azimont
Luis Araujo
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 24th (Uppsala, Sweden, 04/09/2008–06/09/2008)
Identifiers: 9917950909453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 89057