What do companies do when they do marketing?

Conference paper

Björn Sven Ivens, Laurent Georges and Catherine Pardo

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 26th (Budapest, Hungary, 02/09/2010–04/09/2010)

01/09/2010

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Title: What do companies do when they do marketing?
Creators: Björn Sven Ivens (Author)
Laurent Georges (Author)
Catherine Pardo (Author)
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 26th (Budapest, Hungary, 02/09/2010–04/09/2010)
Format: 14 P.
Number of pages: 14 P.
Identifiers: 9917624309453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 90844