When the Lie Hurts More: Comparing Investors’ Reactions to Socialwashing and Greenwashing

Conference paper

Lucia Gatti and Marta PIZZETTI

SIM Conference, XXII (Naples, Italy, 10/09/2025–12/09/2025)

11/09/2025

Abstract

Corporate Social Responsibility

Socialwashing

Greenwashing

Business Ethics

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Title: When the Lie Hurts More: Comparing Investors’ Reactions to Socialwashing and Greenwashing
Creators: Lucia Gatti (Author) - University of Trento
Marta PIZZETTI (Author) - emlyon business school
Conference: SIM Conference, XXII (Naples, Italy, 10/09/2025–12/09/2025)
Identifiers: 9926835809453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
Language: English
Resource Type: Conference paper