You shouldn’t judge a book by its cover: contractual relations, commitment and loyalty outcomes

Conference paper

Brigitte Auriacombe, Isabelle Chalamon and Séverine Le Loarne-Lemaire

International Conference on Arts and Cultural Management, 8th (Montréal, Canada, 03/07/2005–06/07/2005)

01/07/2005

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Title: You shouldn’t judge a book by its cover
Creators: Brigitte Auriacombe (Author)
Isabelle Chalamon (Author)
Séverine Le Loarne-Lemaire (Author)
Creators - without role: Brigitte Auriacombe
Isabelle Chalamon
Séverine Le Loarne-Lemaire
Conference: International Conference on Arts and Cultural Management, 8th (Montréal, Canada, 03/07/2005–06/07/2005)
Identifiers: 9917608309453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 106138