Abstract
Micro-psychological studies of corporate social responsibility (CSR) analyze employees’ responses to CSR initiatives in the workplace but not how CSR might influence their socially responsible behaviors outside the workplace. Addressing this gap would allow to better understand how corporations can contribute to positive large-scale social change. To that end, this study investigates firm external CSR initiatives, focused on the community and the natural environment, and their influence on two non-work socially responsible behaviors: personal volunteering and pro-environmental behaviors. Our theoretical framework predicts that employees’ organizational identification mediates this process, and a non-work–related individual psychological difference, generative concerns, exerts a moderating effect. Two-wave panel data from 1,770 employees of a large energy company support our hypotheses. The relationships between external CSR initiatives and both personal volunteering and pro-environmental behaviors, via organizational identification, were stronger for employees with high generative concerns. These findings have notable implications for micro-CSR research.