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New Type of Teammates: A Systematic Review on AI and Generative AI
Conference proceeding

New Type of Teammates: A Systematic Review on AI and Generative AI

 Darina Vorobeva,  Benjamin Voyer,  Diego Costa Pinto and  Hector González
Proceedings of the European Marketing Academy
EMAC Annual Conference (Lisbon, Portugal, 25/09/2024–27/09/2024)
25/09/2024

Abstract

Marketing Strategy Organization Behavior Organization Relationships innovations Marketing Technology Robotics

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