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A behavioral decomposition of willingness to pay for health insurance
Journal article   Open access   Peer reviewed

A behavioral decomposition of willingness to pay for health insurance

Aurélien Baillon, Aleli Kraft, Owen O'Donnell and Kim van Wilgenburg
Journal of Risk and Uncertainty, Vol.64(1), pp.43-87
01/02/2022

Abstract

health insurance Willingness to pay Subjective probability Prospect Theory Medical expense
Despite widespread exposure to substantial medical expenditure risk in low-income populations, health insurance enrollment is typically low. This is puzzling from the perspective of expected utility theory. To help explain it, this paper introduces a decomposition of the stated willingness to pay (WTP) for insurance into its fair price and three behavioral deviations from that price due to risk perception and risk attitude consistent with prospect theory, plus a residual. To apply this approach, we elicit WTP, subjective distributions of medical expenditures and risk attitude (utility curvature and probability weighting) from Filipino households in a nationwide survey. We find that the mean stated WTP of the uninsured is less than both the actuarially fair price and the subsidized price at which public insurance is offered. This is not explained by downwardly biased beliefs: both the mean and the median subjective expectation are greater than the subsidized price. Convex utility in the domain of losses pushes mean WTP below the fair price and the subsidized price, and the transformation of probabilities into decision weights depresses the mean further, at least using one of two specific decompositions. WTP is reduced further by factors other than risk perception and attitude.
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Open Access CC BY V4.0
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https://doi.org/10.1007/s11166-022-09371-2View
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Citation topics
6 Social Sciences
6.122 Economic Theory
6.122.1287 Risk Preferences
Web of Science research areas
Business, Finance
Economics
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