Barriers to the "key supplierization" of the firm

Journal article

Peer reviewed

Ohanes Missirilian, Catherine Pardo, Philippe Portier and Robert Salle

Industrial Marketing Management, Vol.40(6), pp.853-861

01/08/2011

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INCIP_GED_FICJOINT_14176

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INCIP_GED_FICJOINT_21325

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Title: Barriers to the "key supplierization" of the firm
Creators: Ohanes Missirilian (Author)
Catherine Pardo (Author)
Philippe Portier (Author)
Robert Salle (Author)
Publication Details: Industrial Marketing Management, Vol.40(6), pp.853-861
Format: 853-861 P.
Identifiers: 9917263409453
Academic Unit: Department of Marketing
Language: English
Resource Type: Journal article
Local Fields: 85787