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Journal article
Peer reviewed
Buying Behaviour in European and American industry: contrasts
Bernard Cova
and
Robert Salle
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European Management Journal, Vol.9(4), pp.433-436
01/12/1991
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INCIP_GED_FICJOINT_16803
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Title
Buying Behaviour in European and American industry
Creators
Bernard Cova (Author)
Robert Salle (Author)
Publication Details
European Management Journal, Vol.9(4), pp.433-436
Format
433-436 P.
Identifiers
9917711309453
Academic Unit
emlyon business school
Language
English
Resource Type
Journal article
Local Fields
90626
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INCIP_GED_FICJOINT_16803
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