Category reviews as market-shaping events

Journal article

Peer reviewed

Category reviews as market-shaping events

Frank Azimont and Luis Araujo

Industrial Marketing Management, Vol.36(7), pp.849-860

01/10/2007

Files and links (1)

pdf

INCIP_GED_FICJOINT_4270

Restricted Access

Metrics

7 Record Views

Details

Title: Category reviews as market-shaping events
Creators: Frank Azimont (Author)
Luis Araujo (Author)
Publication Details: Industrial Marketing Management, Vol.36(7), pp.849-860
Format: 849-860 P.
Identifiers: 9917499109453
Academic Unit: emlyon business school
Language: English
Resource Type: Journal article
Local Fields: 102673