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Consumption of financial services: Developing a conceptual framework
Journal article   Open access   Peer reviewed

Consumption of financial services: Developing a conceptual framework

Alisa Minina Jeunemaître
The Marketing Review, Vol.16(3), pp.264-283
01/09/2016

Abstract

banks financial consumption financial services service relationships
"Consumption of financial services is central to understanding the economic lives of contemporary consumers. An abundance of empirical contributions on the ways in which people manage their economic capital and interact with their financial services providers has been spread across different fields. This paper contributes to the rich body of literature dealing with different aspects of consumer behaviour in the financial context by systematising the accumulated knowledge and proposing a conceptual framework that encompasses relevant aspects of the consumption of financial services. In this framework, the financial consumption process is presented as a multifaceted construct that incorporates the selection and purchase of financial products and services, relationships between consumers and their financial services providers, as well as the broader sociocultural aspects of financial consumption beyond the immediate situation of purchase. Finally, the paper develops a research agenda for future studies, providing suggestions for future research. "
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