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- Title
- Contemporary Marketing Practice
- Creators
- Michael Antioco (Author)Adam Lindgreen (Author)M. Beverland (Author)
- Publication Details
- International Journal of Customer Relationship Management, Vol.6(1), pp.51-72
- Format
- 51-72 P.
- Identifiers
- 9917642409453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Journal article
- Local Fields
- 89370