Abstract
Most companies can benefit from mass customization, yet few do. The key is to think of it as a process for aligning a business with its customers' needs.
- Title
- Cracking the Code of Mass Customization
- Creators
- Fabrizio Salvador (Author)Pablo Martin de Holan (Author)Franck Piller (Author)
- Publication Details
- MIT Sloan Management Review, Vol.50(3), pp.71-78
- Format
- 71-78 P.
- Identifiers
- 9917923409453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Journal article
- Local Fields
- 91451