Abstract
AI is helping retailers customize their offerings, create personalized experiences, and make shopping more convenient.
- Title
- Customer Centricity in the Digital Age
- Creators
- Zoran Latinovic (Author)Sharmila C. Chatterjee (Author)
- Publication Details
- MIT Sloan Management Review, Vol.60(4)
- Format
- 2 p.
- Number of pages
- 2 p.
- Identifiers
- 9917691609453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Journal article
- Local Fields
- 759646