Abstract
This study uses data collected via 26 individual interviews to explore how digital mediation changes the museum-going experience. The authors present a typology of digital mediation devices together with an analysis of the forms of interaction that visitors have with these various devices. The findings show that mediation devices affect one’s experience in a variety of ways. Some technologies, such as virtual reality and multimedia content, make the visit more meaningful. The benefits of other technologies appear to be more questionable in that they simply convert text into script or reduce the authenticity or “aura” of the displays. The findings add to our understanding of digital mediation technologies, which cultural managers are hoping will draw visitors into museums.