Abstract
How are identities of alternative forms of organization constructed and how does this process differ relative to normative forms socially expected? In this research, we consider identity formation in co-operatives, a population of organizations allied globally through values and practices such as democratic participation, voluntary and open membership, and limited return to capital investment. As an extension of current thinking on identity formation in entrepreneurship and organizational theory, we use co-operatives to explore social expectations and institutional arrangements around form at the societal, population and organizational levels using a population ecology framework. We develop a research agenda based on propositions that address specific features of identity formation in less typical forms of organization, including tensions with normative business expectations, engagement with identity audiences, embeddedness in networks and alliances, structural factors influencing identity, and identity ambiguity.