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Emotional Energy: When Customer Interactions Energize Service Employees
Journal article   Open access   Peer reviewed

Emotional Energy: When Customer Interactions Energize Service Employees

Julien Cayla and Brigitte Auriacombe
Journal of Marketing, Vol.89(1), pp.1-18
01/01/2025

Abstract

service work customer interactions service encounters consumer culture theory Ethnography Emotions
Existing literature suggests that employees who regularly interact with customers often find this central aspect of their work emotionally draining. Our findings provide a striking contrast by highlighting customer interactions that are not only pleasurable but that also manage to emotionally regenerate frontline service employees. Our ethnographic research demonstrates that several factors influence emotional energy in service interactions, including staff copresence with customers, mutual focus, shared mood, and barriers to outsiders. In addition, service employees’ experience of autonomy and status in interactions plays an important role in influencing their emotional energy. Based on these insights, we design a framework for service organizations to manage a crucial asset: the emotional energy of frontline service employees.
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Collaboration types
Domestic collaboration
International collaboration
Citation topics
6 Social Sciences
6.3 Management
6.3.343 Organizational Theory
Web of Science research areas
Business
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