Abstract
Ethnography is premised on the idea that by subjecting oneself to unfamiliar conditions that structure the universe of others, one is more or less able to see and understand the life, work, and culture of a particular group of people (Van Maanen, 2011). Informed by a rigorous analytical approach, ethnographic research builds on direct observation, interpersonal interactions, and a certain level of participation with the social group under study. However, as asserted by Van Maanen (2011), ethnography is also constituted by the frequently shifting social practices that researchers perform, which may not always be strategic but are often pragmatic in that they are created, shaped, and transformed by ethnographers as their fieldwork unfolds.