Abstract
The driving force in modern economy is entrepreneurship. Entrepreneurs are meeting our economic needs through the creation of thousands of new businesses each year. This study sought to adopt a new research approach in that it focused on people who had the intention of starting a business and investigated both those who had founded and those who abandoned their new venture. While the environment surrounding the entrepreneur cannot be discounted, the findins suggest that the personality of the entrepreneur play a key role in the start-up process but must be considered within its context. Those nascent entrepreneurs who proceeded to start-up were found to habe a strong desire to create combined with the ability to acquire suitable labor support. Negative influences were found to be a fear of failure, absence of help and inability to find a location of choice for the business.