Abstract
Companies are remarkably myopic when they go about forming strategic partnerships. Systematizing the analysis process should produce more gain and less pain.
- Title
- How to manage alliances better than one at a time
- Creators
- Ulrich Wassmer (Author)Pierre Dussauge (Author)Marcel Planellas (Author)
- Publication Details
- MIT Sloan Management Review, Vol.51(3), pp.77-84
- Format
- 77-84 p.
- Identifiers
- 9917375809453
- Academic Unit
- emlyon business school
- Language
- English
- Resource Type
- Journal article
- Local Fields
- 94636