Identifying the Success Factors and adoption of e-CRM to CVB-Focused on Destination Marketing

Journal article

Hyunjeong Spring Han, Se Mok Yoon and Kyung Sun Park

Journal of Korean Convention Research, pp.119-135

01/01/2009

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Title: Identifying the Success Factors and adoption of e-CRM to CVB-Focused on Destination Marketing
Creators: Hyunjeong Spring Han (Author)
Se Mok Yoon (Author)
Kyung Sun Park (Author)
Publication Details: Journal of Korean Convention Research, pp.119-135
Format: 119-135 p.
Identifiers: 9917992809453
Academic Unit: emlyon business school
Language: Korean
Resource Type: Journal article
Local Fields: 204493