Introduction: Social media marketing and luxury brands

Michel Phan; Seong-Yeon Park

doi:10.1080/20932685.2014.908528

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Introduction: Social media marketing and luxury brands

Journal article

Peer reviewed

Introduction: Social media marketing and luxury brands

Michel Phan and Seong-Yeon Park

Journal of Global Fashion Marketing, Vol.5(3), pp.195-196

01/07/2014

DOI: https://doi.org/10.1080/20932685.2014.908528

Abstract

semiotics

consumer behavior

social media marketing

luxury brands

global fashion marketing

This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013.

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Title: Introduction: Social media marketing and luxury brands
Creators: Michel Phan (Author) - Shanghai Business School
Seong-Yeon Park (Author) - Ewha Womans University
Publication Details: Journal of Global Fashion Marketing, Vol.5(3), pp.195-196
Format: 195-196 p.
Identifiers: 9917360009453
Academic Unit: emlyon business school
Language: English
Resource Type: Journal article
Local Fields: 98261

InCites Highlights

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Collaboration types: Domestic collaboration; International collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Consumer Behavior
Web of Science research areas: Business