Abstract
Discusses the key account management in the business to business field. Reference to a research program set up at the `Institut de Recherche de l'entereprise;' Perceptions a key account may develop according to treatment from his supplier.
- Title
- Key account management in the business to business field
- Creators
- Catherine Pardo (Author)
- Publication Details
- Journal of Personal Selling and Sales Management, Vol.17(4), pp.17-26
- Format
- 17-26 P.
- Identifiers
- 9917223009453
- Academic Unit
- Department of Marketing
- Language
- English
- Resource Type
- Journal article
- Local Fields
- 105931