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INCIP_GED_FICJOINT_16801
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- Title
- L'évolution de la modélisation du comportement d'achat industriel
- Creators
- Bernard Cova (Author)Robert Salle (Author)
- Publication Details
- Recherche et Applications en Marketing, Vol.7(2), pp.83-106
- Format
- 83-106 P.
- Identifiers
- 9917901609453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Journal article
- Local Fields
- 90623