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11 Record Views
- Title
- La nouvelle crise des modèles rationalisateurs du marketing
- Creators
- Gilles Marion (Author)
- Publication Details
- Revue Française de Gestion Industrielle, pp.81-90
- Format
- 81-90
- Identifiers
- 9917940809453
- Academic Unit
- emlyon business school
- Language
- French
- Resource Type
- Journal article
- Local Fields
- 103912