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Les garanties de service: une analyse rétrospective des pratiques d'affaires
Journal article

Les garanties de service: une analyse rétrospective des pratiques d'affaires

Brigitte Auriacombe, Louis Fabien and François Mayaux
Gestion : Revue Internationale de Gestion, Vol.28(4), pp.19-25
01/10/2003

Abstract

The guarantee offered to the customers, in order to avoid the possibility which a product does not function as envisaged, has constituted, for several decades, a great part of the total offering from several manufacturing companies. The guarantee attached to the product gives a significant value in the eyes of the customer, especially when the offer on the market is relatively similar, of a product to the other. A solid guarantee can become a major element of differentiation for a company.
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