Luxury, Entrepreneurship and Innovation: Part I

Journal article

Peer reviewed

Glyn Atwal and Klaus Heine

Strategic Change, Vol.31(3), pp.273-274

02/05/2022

Abstract

luxury

branding

entrepreneurship

brand culture

"The selected papers in this special issue reflect structural changes facing the luxury industry."

21 Record Views

Title: Luxury, Entrepreneurship and Innovation
Creators: Glyn Atwal (Author) - ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne
Klaus Heine (Author)
Publication Details: Strategic Change, Vol.31(3), pp.273-274
Format: 273-274 p.
Identifiers: 9918086109453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Journal article
Local Fields: 735368

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Collaboration types: Domestic collaboration; International collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.2 Innovation Strategies
Web of Science research areas: Business, Finance